From The Aster Awards Program is an elite competition dedicated to recognizing the nation’s most talented healthcare marketing professionals for outstanding excellence in advertising. Winning entries, judged by a diverse panel of industry experts, are published in the Marketing Healthcare Today magazine. Winning entries must score in the top tiers amongst similar sized organizations.

2009 Aster Award - Silver


Client VistaCare Date 2009 Group Specialty Care Category Patient Handbook Market Business to Consumer (B2C)

This patient handbook entitled Our Journey – The Hospice Answer Book for VistaCare won a 2009 Aster Award for excellence in healthcare marketing. Lori Pasulka, teamed up with Marketing Director, Mike Fleming, to produce this award-winning piece for VistaCare. She was hired as their interim art director from February – August 2008, while their corporate team prepared to close its Scottsdale office for a planned merger with Dallas-based Odyssey Healthcare.

The purpose of this 32-page booklet was to help caregivers, family members and patients understand the full range of services provided by VistaCare, as well as to address commonly asked questions thus providing a practical “how to” guide on caring for a terminally ill loved one. The previous edition (circa 1980’s) had a very dated look and was without-a-doubt in need of a face lift. By using VistaCare’s corporate color palette as a method of navigating the reader through the handbook, costly die-cut tabs were eliminated from the design plan. The inside back cover was designed to have a generous deep pocket to organize all important documents in this useful handbook.

2009 Aster Award - Gold


Client VistaCare Date 2009 Group Specialty Care Category Direct Mail Piece – Single Market Business to Business (B2B)

Excellence & Sophistication

Lori Pasulka is the kind of designer that not only produces exceptionally high-quality work, but also inspires a better process and superior product through her impeccable project management, creativity, and excellent interpersonal skills. One example of her work is the 32-page admission guide that she completed for VistaCare hospice. Not only did she design a beautiful and functional piece for our new patients and families, but she lent a sophistication to how we approached the content development with an eye to adult learning principles. Another example was a direct mailer she designed for VistaCare, which not only sparked improved brand awareness, but also delivered return on investment in terms of physician response and new hospice referrals.

Mike Fleming

Senior Vice President, Marketing and Development, Amedysis Hospice