LORI PASULKAGRAPHIC DESIGN | DIGITAL, WEB, PRINT + LARGE-FORMAT
Lori Pasulka, principal of Creative Harvest, has been offering clients creative solutions to graphic design challenges since 1998. Prior to Creative Harvest’s inception, Lori’s previous experience as art director for The Phoenician Resort (1994-1998), as well as graphic designer at The Pointe Hilton Resorts (1987-1994) provided the solid foundation to approach client projects with creativity and thoughtful expertise.
In 2019 and 2020 Lori has been assisting the creative team at Origami Owl—a direct-to-consumer custom jewelry company. During summer 2019 she worked on large-format convention signage, social media and web assets, as well as print projects. In November 2019 she was invited back to help with numerous holiday promotion and L.E.A.D. 2020 convention projects, including PowerPoint presentations and promotional web assets and social media.
ASU ENTERPRISE PARTNERS
From late 2016 through March 2019 Lori created high-quality visual communication solutions for ASU Enterprise Partners—a nonprofit organization which raises and invests resources for the benefit of Arizona State University. There she collaborated and strategized with directors, project managers and team members to create thoughtful, branded solutions for the ASU Foundation, donor relations, financial, and real estate teams. She art directed, designed and managed projects including wall displays, unique donor gifts, high-caliber invitations, customized proposals and presentations, brochures, annual reports and photo shoots.
A few highlights from her work at ASU Enterprise Partners:
- Art directed, designed and produced a $12,000, high-profile art installation in the $1M remodeled 6th Floor of the Fulton Center. This “wall of philanthropy” won a gold award with the Western States Printing Alliance and a certificate of merit with the Premier Print Awards in Pittsburgh in 2018.
- Created a professional custom presentation box used to house case statement brochures for Campaign ASU 2020 development professionals for presenting to specific donors.
- Designed and elevated ASU-branded collateral for ASU’s Foundation, President’s Club and Women and Philanthropy, and was the most featured graphic designer in ASU’s monthly “What’s on Press” for 2 years
- Art directed a photo shoot of ASU’s Washington DC building with architectural photographer, Alan Karchmer and architectural firm CORE in July 2018.
For most of 2016 Lori assisted the creative advertising “store experience” team at the corporate headquarters for PetSmart as a senior designer contractor. Her contract was extended multiple times. Projects ranged from digital billboards, ad rack flyers and in-store signage to promotional banners, A-frame sidewalk signs, bagstuffers, and a myriad of other projects. PetSmart has retail stores across the U.S., Puerto Rico and Canada.
From 2009 forward, Lori has expanded her professional skills and networked with others who recognize the popularity of WordPress—an open source content management system (CMS), which makes up 30% of all websites on the internet. In 2012 and 2013 Lori contributed volunteer graphic design services for WordCampPHX—an annual sold-out weekend that attracts 700+ avid WordPress fans from all over the U.S. to downtown Chandler. Lori was part of the team selecting speakers for the 2020 WordCamp PHX. She also has been an assistant organizer for the AZ WordPress Meetup Group (2013-2016).
EDUCATION AND AFFILIATIONS
Lori earned her Bachelors of Science degree in Art, with a concentration in Visual Communications from Illinois State University. She has served on the Program Advisory Committee for The Art Institute of Phoenix (2001-2005), and has been a member and served in leadership roles with the Arizona chapter of the American Institute of Graphic Arts (AIGA) (1998-2004). Ms. Pasulka is active with the American Marketing Association (AMA) volunteering with their Special Interest Group (SIG) events. She has also been a member of the Phoenix Adobe InDesign Users Group (PHXIDUG).