ALLA VITAA CELEBRATION OF LIFE AT GENERATIONS
ALLA VITALOGO DESIGN EXPLORATION
Alla Vita or “to life” in Italian, is the name provided by IPA Generations for a program they refer to as “A celebration of life at Generations.” It was a series of events for residents of Generations at Agritopia and Generations at Ahwatukee senior living community. Programs ranged from informative sessions about dementia to a meditative session with singing bowls by a practitioner.
Lori’s process for logos begins with presenting designs in black-and-white to focus on the design, without distraction of color. Any good logo must work in black-and-white for various applications. This also keeps the decision-makers focused onthe strength of the design vs. being distracted by color preferences.
Once a design is chosen (and that may include a vertical option, a horizontal option with and without an optional tagline), then a color study is presented. Since this client was working with an established palette from their Generations logo designed by another firm, the options were simplified.
At the bottom of this page you’ll find the logo (in color) that this client selected…
“Our collection of luxury, resort-style senior living communities offers beautiful residences for older adults. Equally as important, our communities provide the framework for an enjoyable, worry-free and fulfilling lifestyle — including options for independent living, assisted living and memory care. Learn more about the LivGenerations lifestyle for yourself or a loved one at your choice of three beautiful communities in the Phoenix, Arizona area.”