Arizona State University’s Packard Stadium gets a lot of traffic, and thus a great location for a billboard. This billboard faces the entrance at Rio Salado Parkway and Rural Road, just north of University Drive in Tempe, AZ. Lori, a member of the ASU Enterprise Marketing team, collaborated with ASU Enterprise Marketing HUB, to create this billboard promoting the ongoing Campaign ASU 2020, mindful of branding and the quick read required for any effective billboard. “Together, our potential is limitless” is the slogan of this 3-year fund-raising campaign.
Campaign ASU 2020 launched in January 2017 and will run through June 2020. According to ASU Now:
Campaign ASU 2020 is a strategic effort that will focus the entire university’s development energies on one goal — to permanently raise the long-term fundraising capacity of the university. The donations will fund scholarships, faculty research, labs, projects to ensure that students succeed to graduation, arts initiatives and ventures in the community.
Project: Campaign ASU 2020 Billboard
For: ASU Enterprise Partners
Date: July 2017
Note: Lori is an employee of ASU Enterprise Partners.