CHARLES CRITTENTON SOCIETYIDENTITY PIECES REDESIGN
ABOUT CHARLES CRITTENTONCHAMPION OF HOPE
ILLLUSTRATED BY JEFF JONES
Founded in 1896, Florence Crittenton is the second oldest social service agency in Arizona. Throughout its dynamic history, it has been dedicated to serving at-risk and disadvantaged girls and young women with a mission to provide every girl whose life we touch with safety, hope, and opportunity.
The agency was named after Florence Crittenton, who died at the age of four from scarlet fever. Her father an affluent New York businessman, Charles Crittenton, turned his grief into a life-long commitment to provide safe havens for young women in need. The agency was originally a refuge for sick and destitute women and an early provider of daycare for working women before evolving into a home for unwed mothers and their adoptive babies.
Before proceeding with the redesign of the letterhead, envelopes, and agency sales kit the image needed to be improved visually. The original photo was all the agency had of Charles Crittenton. Lori hired Jeff Jones, fine artist and illustrator, to create both a portrait and a simplified line illustration for use on the collateral.
PROJECT SCOPEBROCHURE, INSERTS, GREETING CARD, RESPONSE CARD AND ENVELOPES
LETTERHEAD + ENVELOPE REDESIGNBRANDED COLORS + BUDGET-MINDED
PREVIOUS BROCHURE + INSERTS8" x 8" FOLDED BROCHURE AND SQUARE INSERTS
BEFORE: The components of a 24″ x 8″ folder that folds to 8″ x 8″ square did not communicate the hope that this organization represented, nor was it economic to print or mail. The only image of Charles Crittenton was a poor quality photo. I suggested a stylized illustration that would perk up and modernize the collateral and still keep his image in the communication tools.
REDESIGNED BROCHURE + INSERTSTRIFOLD WITH POCKET AND STAIR-STEPPED INSERTS
GREETING CARDSILVER METALLIC INK + CMYK ON TEXTURED UNCOATED STOCK
Charles Crittenton Society
A Distinguished Society of Florence Crittenton
Welcoming someone into the Charles Crittenton Society or perhaps thanking a generous donor for a donation with a hand-written note is what drove the need for a customized greeting card. By designing the card to fit into a standard #10 envelopes it was economical to use the same envelope for multiple pieces including the letterhead and trifold brochure too.
By keeping the paper uncoated, it could easily be written on. The interior has a soft leaf pattern which adds interest, yet does not distract. The exterior has a metallic silver ink which dresses this up, keeping the formal, yet approachable feel.
The Charles Crittenton Society is the backbone of Florence Crittenton. Its members are individuals, organizations, businesses and civic leaders dedicated to making a meaningful contribution to struggling adolescents and their families.