OakCraft elegant cabinetry brochure

Oakcraft Catalog

Project overview

Lori Pasulka designed this catalog cover and page layouts for OakCraft—craftsmen of high-end cabinetry for kitchens, bathrooms and entertainment centers. Old world craftsmanship was communicated throughout with a hand-written feel to the typography, a “tea-stained” look on page backgrounds (as well as the front and back vellum fly sheets), and professional photography featuring OakCraft’s quality cabinetry.

As for the cover, a rich, woodgrain-textured, heavyweight stock was used: (Gmund Savanna in Glowing Makassar—a luminous golden-bronze hue) imported from Germany. OakCraft’s logo was blind embossed, with their name foil-stamped in copper, keeping the cover clean and upscale.

Note: Lori’s creative direction was executed by the in-house graphic designer at Hogue Printing, where this 32-page (+ vellum, + cover) catalog was printed.

 

Project Details

Client Hogue Printing for OakCraft
Market B2C & B2B
Date 2007
Skills Print Catalog Design

OakCraft Kitchen Page Spread

“Something old, Something new…” Page layout featuring kitchens, which encompass 9 of the 32 total pages of this elegant catalog.

OakCraft Bath Page Spread

“A perfect example of two old worlds coming together – Western and Tuscan!” Page layout featuring baths — 5 of the 32 total pages.

OakCraft Home Office Page Spread

“Not just another pretty face.” Page layout featuring home office cabinetry, 5 of the 32 total pages of this catalog.

OakCraft Both Covers

There are a lot of cabinet makers out there. And indeed, we respect each and every one. But there’s a difference between “making” a cabinet, and “creating” cabinetry. For almost half a century, the artisans at OakCraft have been creating inspired works of art that have in turn, inspired the people that have them throughout their homes.

Combining superior craftsmanship with cost-saving production processes, OakCraft delivers a full range of quality products that cater to all your needs from cabinets to built-ins, interior wood accessories to match cabinet color and much more. We tailor make product sizes to fit specific requirements, improve aesthetics, and provide an innovative sense of design.

OakCraft.com

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